H&M – sugarstories

Storytelling for branding

Helena Ekström is a Creative Director & Copywriter with 20 years of global brand and advertising experience. An insight-driven creative always with the story in mind, both verbally and visually. Work includes brand strategies, concepts, 360 campaigns, copywriting and visual/art & film direction.

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H&M

Brand: H&M
Work: Back to school campaign 2020 — kids & teens.
Work position: Senior copywriter

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helena@sugarstories.se +46-705-305412