sugarstories
Storytelling for branding

Helena Ekström. Copywriter, creative director and writer. Several years of global brand experience, storytelling, concept development and brand strategies.

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  • Case advertising
  • Case magazine
  • Features
  • Film
  • Interviews
  • Native/Advertorial
  • radio
  • Short stories
  • Uncategorized
Kappahl Man

Case advertising

Kappahl Man

Kappahl

Film

Kappahl

Kappahl

Case advertising

Kappahl

Brunogallerian

Short stories

Brunogallerian

Kappahl

Film

Kappahl

Kappahl

Case advertising

Kappahl

Kay/day

Film

Kay/day

Kay/day

Case advertising

Kay/day

Kappahl

Film

Kappahl

Kappahl

Film

Kappahl

Kappahl

Case advertising

Kappahl

XLNT

Film

XLNT

xlnt_helenaekstrom_1

Case advertising

XLNT

kayday_bilder2

Case advertising

Kay/day sport

KAPPAHL

Film

KAPPAHL

XLNT

Film

XLNT

H&M

Film

H&M

H&M

Film

H&M

H&M

Film

H&M

H&M

Case advertising

H&M

Kappahl

Case advertising

Kappahl

H&M

Case advertising

H&M

XLNT

Case advertising

XLNT

H&M

Film

H&M

Kay/day

Film

Kay/day

Kappahl

Film

Kappahl

Kista Galleria food court

Native/Advertorial

Kista Galleria food court

SYOSS

Native/Advertorial

SYOSS

AMF

Features

AMF

NK STIL

Case magazine

NK STIL

Citylife Magazine

Case magazine

Citylife Magazine

H&M x UEFA

Case advertising

H&M x UEFA

Citycon / Kista Galleria

Case advertising

Citycon / Kista Galleria

Sofo Magazine

Case magazine

Sofo Magazine

H&M x Toca Boca

Case advertising

H&M x Toca Boca

Åhléns

Case magazine

Åhléns

Kista Galleria

Interviews

Kista Galleria

Wiktoria

Interviews

Wiktoria

Aron Andersson

Interviews

Aron Andersson

Babak Azarmi & Felicia Margineanu

Interviews

Babak Azarmi & Felicia Margineanu

Elsa Billgren

Interviews

Elsa Billgren

helena_ekstrom_citycon_simon_skold_11

Interviews

Simon Sköld

helena_ekstrom_citycon_first_aid_kit_1 (kopia)

Interviews

First Aid Kit

Bahar Pars

Interviews

Bahar Pars

Mårten Nylén

Interviews

Mårten Nylén

Cherrie

Interviews

Cherrie

MÖLNDAL GALLERIA

radio

MÖLNDAL GALLERIA

KISTA GALLERIA

radio

KISTA GALLERIA

KISTA GALLERIA/CITYCON

Film

KISTA GALLERIA/CITYCON

KISTA GALLERIA/CITYCON

Film

KISTA GALLERIA/CITYCON

KISTA GALLERIA/CITYCON

Film

KISTA GALLERIA/CITYCON

KISTA GALLERIA

Film

KISTA GALLERIA

KISTA GALLERIA

Film

KISTA GALLERIA

Eucerin

Native/Advertorial

Eucerin

Eucerin

Native/Advertorial

Eucerin

Max Factor

Native/Advertorial

Max Factor

Nivea

Native/Advertorial

Nivea

SoFo Magazine

Features

SoFo Magazine

SoFo Magazine

Features

SoFo Magazine

SoFo Magazine

Features

SoFo Magazine

SoFo Magazine

Short stories

SoFo Magazine

KappAhl

Uncategorized

KappAhl

DN

Uncategorized

DN

Eucerin

Native/Advertorial

Eucerin

Kronans Apotek

Native/Advertorial

Kronans Apotek

Tråd

Short stories

Tråd

NK STIL

Short stories

NK STIL

NK

Film

NK

NK

Film

NK

NK

Film

NK

helena_ekstrom_nk_film_patrik_soderstam

Film

NK

NK STIL MAN

Short stories

NK STIL MAN

KappAhl

Uncategorized

KappAhl

NK

Film

NK

AMF

Features

AMF

MQ

Interviews

MQ

MQ

Short stories

MQ

AMF

Short stories

AMF

Rapide brow & lash bar

Interviews

Rapide brow & lash bar

Klang

Interviews

Klang

KappAhl

Short stories

KappAhl

Hope/Ann Ringstrand

Features / Interviews

Hope/Ann Ringstrand

AMF

Short stories

AMF

Native/Advertorial

Native/Advertorial

Ellos

Iittala

Uncategorized

Iittala

KAPPAHL

Film

KAPPAHL

Iittala

Case advertising

Iittala

Mölndal Galleria / Citycon

Case advertising

Mölndal Galleria / Citycon

Citycon – Träningsglädje i vardagen

Case advertising

Citycon – Träningsglädje i vardagen

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helena@sugarstories.se +46-705-305412