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Storytelling for branding

Helena Ekström. Copywriter, creative director and writer. Several years of experience in advertising, but more important: the love for storytelling and brand strategies.

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  • Case advertising

    • 
	
  • Case magazine

    • 
	
  • Features

    • 
	
  • Film

    • 
	
  • Interviews

    • 
	
  • Native/Advertorial

    • 
	
  • radio

    • 
	
  • Short stories

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				H&M KIDS Back to school

			


		
	
	
	
			

			Film 		

	
					

							H&M KIDS Back to school
					

			
	
	


		


			
			
		


		
	

	

	



					
						





	
	
		
	
	
		
		
			


				Kista Galleria food court

			


		
	
	
	
			

			Native/Advertorial 		

	
					

							Kista Galleria food court
					

			
	
	


		


			
			
		


		
	

	

	



					
						





	
	
		
	
	
		
		
			


				SYOSS

			


		
	
	
	
			

			Native/Advertorial 		

	
					

							SYOSS
					

			
	
	


		


			
			
		


		
	

	

	



					
						





	
	
		
	
	
		
		
			


				AMF

			


		
	
	
	
			

			Features 		

	
					

							AMF
					

			
	
	


		


			
			
		


		
	

	

	



					
						





	
	
		
	
	
		
		
			


				NK STIL

			


		
	
	
	
			

			Case magazine 		

	
					

							NK STIL
					

			
	
	


		


			
			
		


		
	

	

	



					
						





	
	
		
	
	
		
		
			


				Citylife Magazine

			


		
	
	
	
			

			Case magazine 		

	
					

							Citylife Magazine
					

			
	
	


		


			
			
		


		
	

	

	



					
						





	
	
		
	
	
		
		
			


				Mölndal Galleria – En stad i staden

			


		
	
	
	
			

			Case advertising 		

	
					

							Mölndal Galleria – En stad i staden
					

			
	
	


		


			
			
		


		
	

	

	



					
						





	
	
		
	
	
		
		
			


				KappAhl –  FEEL

			


		
	
	
	
			

			Case advertising 		

	
					

							KappAhl –  FEEL
					

			
	
	


		


			
			
		


		
	

	

	



					
						





	
	
		
	
	
		
		
			


				Citycon – Träningsglädje i vardagen

			


		
	
	
	
			

			Case advertising 		

	
					

							Citycon – Träningsglädje i vardagen
					

			
	
	


		


			
			
		


		
	

	

	



					
						





	
	
		
	
	
		
		
			


				Citycon – Food court

			


		
	
	
	
			

			Case advertising 		

	
					

							Citycon – Food court
					

			
	
	


		


			
			
		


		
	

	

	



					
						





	
	
		
	
	
		
		
			


				Sofo Magazine

			


		
	
	
	
			

			Case magazine 		

	
					

							Sofo Magazine
					

			
	
	


		


			
			
		


		
	

	

	



					
						





	
	
		
	
	
		
		
			


				Iittala

			


		
	
	
	
			

			Case advertising 		

	
					

							Iittala
					

			
	
	


		


			
			
		


		
	

	

	



					
						





	
	
		
	
	
		
		
			


				Åhléns

			


		
	
	
	
			

			Case magazine 		

	
					

							Åhléns
					

			
	
	


		


			
			
		


		
	

	

	



					
						





	
	
		
	
	
		
		
			


				Kista Galleria

			


		
	
	
	
			

			Interviews 		

	
					

							Kista Galleria
					

			
	
	


		


			
			
		


		
	

	

	



					
						





	
	
		
	
	
		
		
			


				Wiktoria

			


		
	
	
	
			

			Interviews 		

	
					

							Wiktoria
					

			
	
	


		


			
			
		


		
	

	

	



					
						





	
	
		
	
	
		
		
			


				Aron Andersson

			


		
	
	
	
			

			Interviews 		

	
					

							Aron Andersson
					

			
	
	


		


			
			
		


		
	

	

	



					
						





	
	
		
	
	
		
		
			


				Babak Azarmi & Felicia Margineanu

			


		
	
	
	
			

			Interviews 		

	
					

							Babak Azarmi & Felicia Margineanu
					

			
	
	


		


			
			
		


		
	

	

	



					
						





	
	
		
	
	
		
		
			


				Elsa Billgren

			


		
	
	
	
			

			Interviews 		

	
					

							Elsa Billgren
					

			
	
	


		


			
			
		


		
	

	

	



					
						





	
	
		
	
	
		
		
			


				Simon Sköld

			


		
	
	
	
			

			Interviews 		

	
					

							Simon Sköld
					

			
	
	


		


			
			
		


		
	

	

	



					
						





	
	
		
	
	
		
		
			


				First Aid Kit

			


		
	
	
	
			

			Interviews 		

	
					

							First Aid Kit
					

			
	
	


		


			
			
		


		
	

	

	



					
						





	
	
		
	
	
		
		
			


				Bahar Pars

			


		
	
	
	
			

			Interviews 		

	
					

							Bahar Pars
					

			
	
	


		


			
			
		


		
	

	

	



					
						





	
	
		
	
	
		
		
			


				Mårten Nylén

			


		
	
	
	
			

			Interviews 		

	
					

							Mårten Nylén
					

			
	
	


		


			
			
		


		
	

	

	



					
						





	
	
		
	
	
		
		
			


				Cherrie

			


		
	
	
	
			

			Interviews 		

	
					

							Cherrie
					

			
	
	


		


			
			
		


		
	

	

	



					
						





	
	
		
	
	
		
		
			


				MÖLNDAL GALLERIA

			


		
	
	
	
			

			radio 		

	
					

							MÖLNDAL GALLERIA
					

			
	
	


		


			
			
		


		
	

	

	



					
						





	
	
		
	
	
		
		
			


				KISTA GALLERIA

			


		
	
	
	
			

			radio 		

	
					

							KISTA GALLERIA
					

			
	
	


		


			
			
		


		
	

	

	



					
						





	
	
		
	
	
		
		
			


				KAPPAHL

			


		
	
	
	
			

			Film 		

	
					

							KAPPAHL
					

			
	
	


		


			
			
		


		
	

	

	



					
						





	
	
		
	
	
		
		
			


				KISTA GALLERIA/CITYCON

			


		
	
	
	
			

			Film 		

	
					

							KISTA GALLERIA/CITYCON
					

			
	
	


		


			
			
		


		
	

	

	



					
						





	
	
		
	
	
		
		
			


				KISTA GALLERIA/CITYCON

			


		
	
	
	
			

			Film 		

	
					

							KISTA GALLERIA/CITYCON
					

			
	
	


		


			
			
		


		
	

	

	



					
						





	
	
		
	
	
		
		
			


				KISTA GALLERIA/CITYCON

			


		
	
	
	
			

			Film 		

	
					

							KISTA GALLERIA/CITYCON
					

			
	
	


		


			
			
		


		
	

	

	



					
						





	
	
		
	
	
		
		
			


				KISTA GALLERIA

			


		
	
	
	
			

			Film 		

	
					

							KISTA GALLERIA
					

			
	
	


		


			
			
		


		
	

	

	



					
						





	
	
		
	
	
		
		
			


				KISTA GALLERIA

			


		
	
	
	
			

			Film 		

	
					

							KISTA GALLERIA
					

			
	
	


		


			
			
		


		
	

	

	



					
						





	
	
		
	
	
		
		
			


				Eucerin

			


		
	
	
	
			

			Native/Advertorial 		

	
					

							Eucerin
					

			
	
	


		


			
			
		


		
	

	

	



					
						





	
	
		
	
	
		
		
			


				Eucerin

			


		
	
	
	
			

			Native/Advertorial 		

	
					

							Eucerin
					

			
	
	


		


			
			
		


		
	

	

	



					
						





	
	
		
	
	
		
		
			


				Max Factor

			


		
	
	
	
			

			Native/Advertorial 		

	
					

							Max Factor
					

			
	
	


		


			
			
		


		
	

	

	



					
						





	
	
		
	
	
		
		
			


				Nivea

			


		
	
	
	
			

			Native/Advertorial 		

	
					

							Nivea
					

			
	
	


		


			
			
		


		
	

	

	



					
						





	
	
		
	
	
		
		
			


				SoFo Magazine

			


		
	
	
	
			

			Features 		

	
					

							SoFo Magazine
					

			
	
	


		


			
			
		


		
	

	

	



					
						





	
	
		
	
	
		
		
			


				SoFo Magazine

			


		
	
	
	
			

			Features 		

	
					

							SoFo Magazine
					

			
	
	


		


			
			
		


		
	

	

	



					
						





	
	
		
	
	
		
		
			


				SoFo Magazine

			


		
	
	
	
			

			Features 		

	
					

							SoFo Magazine
					

			
	
	


		


			
			
		


		
	

	

	



					
						





	
	
		
	
	
		
		
			


				SoFo Magazine

			


		
	
	
	
			

			Short stories 		

	
					

							SoFo Magazine
					

			
	
	


		


			
			
		


		
	

	

	



					
						





	
	
		
	
	
		
		
			


				Eucerin

			


		
	
	
	
			

			Native/Advertorial 		

	
					

							Eucerin
					

			
	
	


		


			
			
		


		
	

	

	



					
						





	
	
		
	
	
		
		
			


				Kronans Apotek

			


		
	
	
	
			

			Native/Advertorial 		

	
					

							Kronans Apotek
					

			
	
	


		


			
			
		


		
	

	

	



					
						





	
	
		
	
	
		
		
			


				Tråd

			


		
	
	
	
			

			Short stories 		

	
					

							Tråd
					

			
	
	


		


			
			
		


		
	

	

	



					
						





	
	
		
	
	
		
		
			


				NK STIL

			


		
	
	
	
			

			Short stories 		

	
					

							NK STIL
					

			
	
	


		


			
			
		


		
	

	

	



					
						





	
	
		
	
	
		
		
			


				NK

			


		
	
	
	
			

			Film 		

	
					

							NK
					

			
	
	


		


			
			
		


		
	

	

	



					
						





	
	
		
	
	
		
		
			


				NK

			


		
	
	
	
			

			Film 		

	
					

							NK
					

			
	
	


		


			
			
		


		
	

	

	



					
						





	
	
		
	
	
		
		
			


				NK

			


		
	
	
	
			

			Film 		

	
					

							NK
					

			
	
	


		


			
			
		


		
	

	

	



					
						





	
	
		
	
	
		
		
			


				NK

			


		
	
	
	
			

			Film 		

	
					

							NK
					

			
	
	


		


			
			
		


		
	

	

	



					
						





	
	
		
	
	
		
		
			


				NK STIL MAN

			


		
	
	
	
			

			Short stories 		

	
					

							NK STIL MAN
					

			
	
	


		


			
			
		


		
	

	

	



					
						





	
	
		
	
	
		
		
			


				NK

			


		
	
	
	
			

			Film 		

	
					

							NK
					

			
	
	


		


			
			
		


		
	

	

	



					
						





	
	
		
	
	
		
		
			


				AMF

			


		
	
	
	
			

			Features 		

	
					

							AMF
					

			
	
	


		


			
			
		


		
	

	

	



					
						





	
	
		
	
	
		
		
			


				KAPPAHL

			


		
	
	
	
			

			Film 		

	
					

							KAPPAHL
					

			
	
	


		


			
			
		


		
	

	

	



					
						





	
	
		
	
	
		
		
			


				MQ

			


		
	
	
	
			

			Interviews 		

	
					

							MQ
					

			
	
	


		


			
			
		


		
	

	

	



					
						





	
	
		
	
	
		
		
			


				MQ

			


		
	
	
	
			

			Short stories 		

	
					

							MQ
					

			
	
	


		


			
			
		


		
	

	

	



					
						





	
	
		
	
	
		
		
			


				AMF

			


		
	
	
	
			

			Short stories 		

	
					

							AMF
					

			
	
	


		


			
			
		


		
	

	

	



					
						





	
	
		
	
	
		
		
			


				Rapide brow & lash bar

			


		
	
	
	
			

			Interviews 		

	
					

							Rapide brow & lash bar
					

			
	
	


		


			
			
		


		
	

	

	



					
						





	
	
		
	
	
		
		
			


				Klang

			


		
	
	
	
			

			Interviews 		

	
					

							Klang
					

			
	
	


		


			
			
		


		
	

	

	



					
						





	
	
		
	
	
		
		
			


				KappAhl

			


		
	
	
	
			

			Short stories 		

	
					

							KappAhl
					

			
	
	


		


			
			
		


		
	

	

	



					
						





	
	
		
	
	
		
		
			


				Hope/Ann Ringstrand

			


		
	
	
	
			

			Features / Interviews 		

	
					

							Hope/Ann Ringstrand
					

			
	
	


		


			
			
		


		
	

	

	



					
						





	
	
		
	
	
		
		
			


				AMF

			


		
	
	
	
			

			Short stories 		

	
					

							AMF
					

			
	
	


		


			
			
		


		
	

	

	



					
						





	
	
		
	
	
		
		
			


				Ellos

			


		
	
	
	
			

			Native/Advertorial 		

	
					

							Ellos
					

			
	
	


		


			
			
		


		
	

	

	



					
						





	
	
		
	
	
		
		
			


				KAPPAHL

			


		
	
	
	
			

			Film 		

	
					

							KAPPAHL
					

			
	
	


		


			
			
		


		
	

	

	



					
				

				

																								
			
			
		
			

	
    
	
	






	    

	
		
	


				

			
			

				

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 helena@sugarstories.se  +46-705-305412