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Storytelling for branding

Helena Ekström. Copywriter, creative director and writer. Several years of experience in advertising, but more important: the love for storytelling and brand strategies.

  • About Sugarstories
  • Work
  • Brands
  • Hello!

  • Case advertising
  • Case magazine
  • Features
  • Film
  • Interviews
  • Native/Advertorial
  • radio
  • Short stories
H&M KIDS Back to school

Film

H&M KIDS Back to school

Kista Galleria food court

Native/Advertorial

Kista Galleria food court

SYOSS

Native/Advertorial

SYOSS

AMF

Features

AMF

NK STIL

Case magazine

NK STIL

Citylife Magazine

Case magazine

Citylife Magazine

Mölndal Galleria – En stad i staden

Case advertising

Mölndal Galleria – En stad i staden

KappAhl –  FEEL

Case advertising

KappAhl – FEEL

Citycon – Träningsglädje i vardagen

Case advertising

Citycon – Träningsglädje i vardagen

Citycon – Food court

Case advertising

Citycon – Food court

Sofo Magazine

Case magazine

Sofo Magazine

Iittala

Case advertising

Iittala

Åhléns

Case magazine

Åhléns

Kista Galleria

Interviews

Kista Galleria

Wiktoria

Interviews

Wiktoria

Aron Andersson

Interviews

Aron Andersson

Babak Azarmi & Felicia Margineanu

Interviews

Babak Azarmi & Felicia Margineanu

Elsa Billgren

Interviews

Elsa Billgren

Simon Sköld

Interviews

Simon Sköld

First Aid Kit

Interviews

First Aid Kit

Bahar Pars

Interviews

Bahar Pars

Mårten Nylén

Interviews

Mårten Nylén

Cherrie

Interviews

Cherrie

MÖLNDAL GALLERIA

radio

MÖLNDAL GALLERIA

KISTA GALLERIA

radio

KISTA GALLERIA

KAPPAHL

Film

KAPPAHL

KISTA GALLERIA/CITYCON

Film

KISTA GALLERIA/CITYCON

KISTA GALLERIA/CITYCON

Film

KISTA GALLERIA/CITYCON

KISTA GALLERIA/CITYCON

Film

KISTA GALLERIA/CITYCON

KISTA GALLERIA

Film

KISTA GALLERIA

KISTA GALLERIA

Film

KISTA GALLERIA

Eucerin

Native/Advertorial

Eucerin

Eucerin

Native/Advertorial

Eucerin

Max Factor

Native/Advertorial

Max Factor

Nivea

Native/Advertorial

Nivea

SoFo Magazine

Features

SoFo Magazine

SoFo Magazine

Features

SoFo Magazine

SoFo Magazine

Features

SoFo Magazine

SoFo Magazine

Short stories

SoFo Magazine

Eucerin

Native/Advertorial

Eucerin

Kronans Apotek

Native/Advertorial

Kronans Apotek

Tråd

Short stories

Tråd

NK STIL

Short stories

NK STIL

NK

Film

NK

NK

Film

NK

NK

Film

NK

NK

Film

NK

NK STIL MAN

Short stories

NK STIL MAN

NK

Film

NK

AMF

Features

AMF

KAPPAHL

Film

KAPPAHL

MQ

Interviews

MQ

MQ

Short stories

MQ

AMF

Short stories

AMF

Rapide brow & lash bar

Interviews

Rapide brow & lash bar

Klang

Interviews

Klang

KappAhl

Short stories

KappAhl

Hope/Ann Ringstrand

Features / Interviews

Hope/Ann Ringstrand

AMF

Short stories

AMF

Ellos

Native/Advertorial

Ellos

KAPPAHL

Film

KAPPAHL

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helena@sugarstories.se +46-705-305412