Senior copywriter Helena Ekström is based in Stockholm. She has several years of experience from the advertising industry but more important: the love for storytelling and creating strategies.

Frequently hired freelance  since 2010, in the industry since 2002 after a degree in copywriting at Berghs School of Communication. Former employee at leading advertising, branding and digital agencies, in Stockholm and London. Work through the years includes creative direction and editor-in-chief positions.

The range of clients goes from fashion to finance, education to retail. Special interest in fashion and lifestyle since the eye for the market and the range of clients in the field.

Helena also do creative direction, concept and styling for fashion.



Copywriting, concept & campaigns
Creative direction
Brand strategy
Tone of voice development
Visual & film direction
Storytelling & script writing