Senior copywriter Helena Ekström is based in Stockholm. She has several years of experience from the advertising industry but more important: the love for storytelling and creating strategies.

Frequently hired freelance  since 2010, in the industry since 2002 after a degree in copywriting at Berghs School of Communication. Former employee at leading advertising, branding and digital agencies, in Stockholm and London. Work through the years includes creative direction and editor-in-chief positions.

The range of clients goes from fashion to finance, education to retail. Special interest in fashion and lifestyle since the eye for the market and the range of clients in the field.

Helena also do creative direction, concept and styling for fashion.



Find the right tone of voice for your brand and engage the target group within the brands core voice. Create campaign concepts across all media and select the marketing channels based on your target groups behavior.
Creative direction
Creative direction for a specific campaign – or lead the team and the brand journey forward. Long term or short term based on the needs in the process.
Brand strategy
What is the next step for your brand? Is it time to find the brands core or develop it further? As a senior copywriter I can be part of the work forward or guide in the process.
Editorial content/ content marketing
Develop content for digital platforms or magazines as a copywriter/writer or editor/editor-in-chief. Experience from several CMS systems and launches of digital platforms.
Native marketing/ advertorial
Created ideas and content för native advertising or advertorial ads based on marketing goals and target group.
Manuscript and storytelling
Manuscript for branding films, radio ads, podcasts, business presentations.