Helena Ekström is a Creative Director/Copywriter with 20 years of global brand and creative experience. An insight-driven creative lead with a love for digging deep into research to understand consumer behaviors and needs – then transforming it into communication that connects the consumer with the brand in an interesting or new way. Always with the story in mind, both verbally and visually. Bold ideas are always on the table – as well as strong messages that are in line with the brand strategies.

Helena has a wide creative background from advertising & digital agencies, in-house agencies and leading brands, also as an independent freelance working with global brands. She has creative experience from cities like Stockholm, London and Shanghai. Now Stockholm based.

As a creative, she has been working with all from cars to clothes but is specialized in fashion, lifestyle, retail and beauty. Work includes creative direction, copywriting, brand strategies, concept and campaigns, tone-of-voice development, as well as visual & film direction. Helena has a degree from Berghs School of Communication in advertising/copywriting. 

Her passions go from art to youth culture, pop culture, fashion expressions, design, innovation, storytelling, scriptwriting and show jumping (horses) – and she always finds joy in projects!

Helena also do creative direction, concept and styling for fashion.

Looking forward to meet your brand – let´s connect! 


Copywriting, concept & campaigns
Creative direction
Brand strategy
Tone of voice development
Visual & film direction
Storytelling & script writing